Arsenal FC

To mark Arsenal’s much-anticipated return to wearing Adidas kits for the first time since 1994, we created a wraparound sleeve for a canister which when removed, revealed a new Arsenal shirt inside. Featuring a design alluding to the home changing room, the sleeve and canister were distributed to members across several of the club’s award-winning matchday hospitality suites at Emirates Stadium.

Sleeve designs were created working closely with Arsenal’s Marketing and Hospitality Team. Once approved, products and sleeves were delivered to us to quality check and delivered to the client for distribution to members, prior to the launch date of the new home shirt.